Wade Business Media Pty Ltd

If you’re a supplier and/or service provider that wants to connect with end users in the resources, construction and infrastructure sectors in Australia then we can help you.

My career path in journalism and industrial business-to-business publishing has given me a close understanding of how to communicate and connect with people involved in the purchase, procurement and specification of plant, equipment and services.

You can check out my formal qualifications, credentials, skills and endorsements and recommendations et cetera on my LinkedIn page, but what makes me unique is my expertise in content marketing and in lead generation.

Content marketing involves the creation and sharing of media and publishing content to get customers. This information can be presented in a variety of formats including news, editorials, white papers, case studies, how-to guides, question and answer articles, etc.

Content marketing is focused not on selling, but on simply communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering consistent, ongoing valuable information.

If you’d like to see examples of my work you can checkout my Portfolio.

My other area of expertise is lead generation.

Through lead generation I can generate interest or inquiry into your equipment or services by providing and highlighting business opportunities to you and identifying the key contacts.

You can then use this information through sales leads, list building or e-newsletter list acquisition.